CREATIVE INSIGHTS FOR THE MODERN FOUNDER

A space for deep conversations, new ideas, and honest perspectives on branding, business, and being a creative in a world that moves too fast.

This is where clarity meets creativity — where you become the go-to voice in your industry, one insight at a time.

THE BLOG

CATEGORIES 

REAL NEWS. REAL STRATEGY. REAL STORIES.

From visuals to messaging to mindset, these articles are designed to help you lead with intention, elevate your presence, and grow with ease.

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PERSONAL

How to Create a Brand With Tender Energy

A gentle approach to building a presence that feels emotional, aligned, and timeless.

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PERSONAL

hi, i am liLI mai


Creative Director & Brand Strategist


A designer and strategist dedicated to helping creatives build brands with clarity, depth, and intention. Through refined design and thoughtful strategy, I craft digital experiences that feel elevated, aligned, and built for long-term growth.

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A Gift For You



The Romantic Branding Mini Guide

A dreamy, reflective workbook filled with prompts and soft guidance to help you craft a brand that feels like a love letter to your future self.


DOWNLOAD YOUR GIFT →

**Soft, Romantic & Unforgettable?

Ready to Build Something Beautiful?**

If you’re craving a brand or website that feels warm, poetic, and deeply intentional —
I’d be honored to create it with you.

Start Your Project →